An Author's Guide to Online Marketing by Lynn Marie Thompson
A good reference for any author
This marketing platform book gives a lot of good information that can lead to grand ideas for self-marketing an author's work. Authors know the hardest part is marketing and promotion. This book gives a lot of information and tips, that can be tailored to meet the needs (and budget) for individual authors. She writes with clarity and explains the "jargon" of the marketing world. This is a good tool to have on hand.